Rugged Magazine

Carhartt – Work in Progress – customer magazine Rugged, according to the editor in chief, is “the pamphlet for all unreasonable gentlemen, insolvent ladies, professional slackers, young artists, next-door-gals and bearded fashion cats“. The magazine is not so much about the clothing brand and it’s product. It mainly promotes a live style and feeling referring to the brands image and identity covering topics from subcultural side of music, arts, sports and style. It‘s great developed the visual and content concept for Carhartt (Work In Progress) and realised 19 issues between 2002 and 2009.